Catch Any Big Fish with your Marketing Lately?

How to Catch the Tastiest Fish for Your Business!

When I meet with a prospective client, one of the first questions I ask is “Who is your ideal customer?” Or in marketing jargon, “Can you describe the profile of your targeted customer?” The response provides incredible insight on the client’s objectives, competitive landscape, and marketing savviness. Surprisingly, many do not have a definitive answer. […]