Success Secrets How We Work 4 D's

David Birnbaum - Marketing, Strategy, Go To Market

Birnbaum Consulting specializes in growing established brands and business, and identifying and developing new opportunities. Through a marketing lens, Birnbaum Consulting helps clients grow via innovation, strategic partnering and brand management.

By combining small company values, big company know-how and a world-class supplier network, Birnbaum Consulting helps clients to identify and articulate their objectives, develop and validate winning solutions and commercialize with excellence.

Birnbaum Consulting enables clients to interface with a single partner while getting the benefits of many of the industry’s best practitioners. This includes firms and individuals specializing in market research, social media, promotions, public relations and industrial design.

David Birnbaum, principal of Birnbaum Consulting, has 20+ years of experience with Fortune 1,000 companies. Category experience includes Household and Personal Care Products, Specialty Health and Nutrition Ingredients, and B2B services in Consumer, Pharmaceutical and Healthcare Verticals. David has led brands ranging from ARM & HAMMER® to OXICLEAN® to LYSOL®. His experience ranges from growing existing products and services organically, to creating an innovation team that meets long-term growth objectives.

Specific product areas David has led or supported include Pharmaceutical and Food Ingredients, Household Cleaners, Laundry Detergent, Pet Products, Condoms, Incontinence Products, Small Appliances and Baking Soda. Specific service areas David has led or supported include Social Media services for consumer and pharmaceutical firms, and Access and Reimbursement services for patients and their healthcare providers.

David leverages his background to help clients connect with customers in ways never thought possible, innovate to create meaningful customer experiences, and grow revenue and shareholder value.

David’s education includes an MBA from The University of Texas at Austin and a BA from Queens College of the City University of New York.


ARM & HAMMER and OXICLEAN are registered trademarks of Church & Dwight Co., Inc.
LYSOL is a registered trademark of Reckitt Benckiser LLC.

Success Secrets How We Work 4 D's