Client was undergoing a fundamental change in a key element of its business model.  Challenge was to make this change without significantly impacting its core strategic partners.

Working directly with the executive management team, Birnbaum Consulting assessed every touch point (and its impact) to identify ways to minimize the frustration and expense during the transition period.

Key deliverable included the creation and documentation of an optimized business process.  Also, the development of a tool to launch marketing campaigns, through strategic partners, to increase compliance with prescribed medications.

With more effective interfacing and marketing, a significant portion of the client’s customer base was maintained.

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