A global leader in personal care products wanted to expand its US presence by targeting an adjacent, largely untapped consumer audience.

Partnering with internal stakeholders across divisions, Birnbaum Consulting helped the client assess this growing market and the feasibility of successfully targeting.  Insights resulted from the synthesis of in-house research (across divisions and regions) with new qualitative and quantitative research among external customers.

Key deliverables included a comprehensive presentation to the executive management team on the market’s segmentation, needs, priorities and fit with existing equities.  A series of recommendations were also made to effectively innovate in this space.

Alignment was secured to actively pursue the target audience.  Next steps were approved and resources were allocated.

Connect.  Innovate.  Grow.___________________________<< back